Tag Archives: branding

Create Trust in the Marketplace by Nurturing a Reliable “Brand”

By Bari Faye Siegel

Increased consumer spending and the lowest regional unemployment rates since 2008, combined with an ever-growing project lead list — reported daily by CIS — including SuperStorm Sandy cleanup and reconstruction efforts here, are keeping contractors busier than they have been in a long time.

untitledHowever, just because the work is out there doesn’t mean GCs are going to give your company a chance to bid. They either have to find you, or be willing to take your call. Regardless, to become a go-to subcontractor – even if yours is a niche business — you must create awareness of your reputable brand in the marketplace.

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